Greetings! My name isCadeatra Harvey

• Conducted market research and testing using first-party data and 200+ user stories to determine pre-market fit, pricing, margin, and profitability targets for game-based learning systems
• Led the procurement and production of 3 high-fidelity prototypes and an MVP, engaged by 25 coaching and/or teaching professionals for iterative design improvements

• Led the design of eLearning content and developed a product roadmap for a SaaS driven LMS platform
• Collaborated with 5 executive leaders in designing and implementing 6+ internal and external projects to support entrepreneurs and small businesses in the the manufacturing ecosystem

• Developed workflows for scanning, digitizing, and indexing of archival materials and historical documents for over 15 government institutions and universities

• Spearheaded the day-to-day operations of the SaaS ecommerce platform, ensuring accurate product listings and competitive pricing resulting in a 20% increase in average order value over one fiscal year
• Liaised with domestic and international apparel manufacturers & printers, vendors to coordinate and streamline production activities for over 12 seasonal collections
• Increased direct sales by 30% through targeted email marketing, trade shows, and strategic partnerships

• Pioneered an e-commerce initiative featuring over 50 original items designed exclusively by 7 emerging youth entrepreneurs and artisans
• Leveraged print-on-demand and dropshipping SaaS services across retail sales channels resulting in 13% increase in website traffic each quarter, achieving $45 ARPU (average revenue per user, online) and $100 ARPU in brick & mortar retail spaces
• Effectively engaged with local and regional foundations, angel investors, and community stakeholders to fundraise over $40K to support operations

Consulted in house apparel brand Alpha Turi on attracting new customer segments and leveraging cultural trends consistent with existing brand aesthetic. Collaborated with the lead fashion designer and creative teams to develop new fashion products across men’s clothing and apparel product lines. Contributed ideas to global consumer products development team on human centered approaches to product design and marketing in multicultural global markets.

• Developed and implemented Baltimore’s first STEM on Wheels education program based upon a 15-month research & development strategy for a startup high-volume manufacturing & maker space
• Facilitated 40+ workshops for k-12 students and teachers showcasing 3D printing, CNC machining, industrial sewing, and other production technologies
• Led cross-departmental communication to align project/product development with marketing and fundraising strategies