Greetings! My name isCadeatra Harvey

Founded an online lecture series and coaching platform dedicated to personal development and wellness. Designed self-paced Nueroarts curriculum covering the foundations ontology, psychology, and self-coaching. Conceptualized and designed personal development board game learning system with the aim of improving the quality of traditional coaching and therapy sessions. Conducted extensive market research using first party data and 100+ user stories to determine pre product-market-fit and develop PRDs (product requirements documents) for a game based learning system. Lead the UX design and flow in order to conduct A/B tests for the initial MVP offerings for BETA launch spring 2023. 

Launched first micro business Generation of Dreamers, an e-commerce based apparel & art concept brand. Managed the entire product design process for cut & sew apparel from initial market research and technical design, to selecting domestic and international manufactures. Implemented strategic e-commerce site redesign to improve brand messaging, engage new users, and improve conversion rate. Acquired 6 retail accounts and 2 drop shipping accounts with independent national and international boutiques (New York City, Boston, Los Angeles, Japan, and the UK).

 After the third year, I shifted from operating the brand as a fully functioning business to a real-time, hands-on learning & development tool for myself. Nothing beats tacit knowledge!

Founded an e-commerce based innovation project supporting 7 youth entrepreneurs in the sales and marketing of art, apparel, and consumer goods. Spearheaded collaborative partnerships with local and national angel investors, foundations, and commercial businesses to amplify marketing efforts. Oversaw an in-house creative team of 4 that included web designers, graphic designers, and videographers. Raised $50k in grant and angel investment to support operating activities.

Collaborated with 2 development teams in learning product design and product lifecycle management of consumer goods in the global market. Contributed ideas and strategies for a new e-commerce marketplace supporting craftsmen and innovators. Shadowed members of the e-commerce marketing team to learn tactics to drive brand awareness and conversion rates. Conducted market research on 5 competing product categories.

Successfully designed and implemented Baltimore’s first mobile STEM education program based upon a 15 month research & development strategy for a high-volume maker space. Conducted end user research to help identify 110 user stories and prioritize features for Minimum Viable Product (MVP). Facilitated over 40 workshops with 500+ students showcasing desktop rapid prototyping technologies including 3D modeling, 3D printing, and CNC machining. Managed a $20k budget to support project development activities.  

Founded an online lecture series and coaching platform dedicated to personal development and wellness. Designed self-paced Nueroarts curriculum covering the foundations ontology, psychology, and self-coaching. Conceptualized and designed personal development board game learning system with the aim of improving the quality of traditional coaching and therapy sessions. Conducted extensive market research using first party data and 100+ user stories to determine pre product-market-fit and develop PRDs (product requirements documents) for a game based learning system. Lead the UX design and flow in order to conduct A/B tests for the initial MVP offerings for BETA launch spring 2023. 

Launched first micro business Generation of Dreamers, an e-commerce based apparel & art concept brand. Managed the entire product design process, from initial market research, and sketching/designing, to delivering the end product. Oversaw technical designs of products from concept to factory, incl. fabric and trim selection, meeting and selecting vendors. Acquired 6 wholesale and drop shipping accounts with independent national and international boutiques (New York City, Boston, Los Angeles, Japan, and the UK. Coordinated the creative execution of websites, landing pages, advertisements, marketing videos, and other assets

 After the third year, I shifted from operating the brand as a fully functioning business to a real-time, hands-on learning & development tool for myself. Nothing beats tacit knowledge!

Founded an e-commerce based innovation project supporting 7 youth entrepreneurs in the sales and marketing of art, apparel, and consumer goods. Spearheaded collaborative partnerships with local and national angel investors, foundations, and commercial businesses to amplify marketing efforts. Oversaw an in-house creative team of 4 that included web designers, graphic designers, and videographers. Raised $50k in grant and angel investment to support operating activities.

Collaborated with 2 development teams in learning product design and product lifecycle management of consumer goods in the global market. Contributed ideas and strategies for a new e-commerce marketplace supporting craftsmen and innovators. Shadowed members of the e-commerce marketing team to learn tactics to drive brand awareness and conversion rates. Conducted market research on 5 competing product categories.

Successfully designed and implemented Baltimore’s first mobile STEM education program based upon a 15 month research & development strategy for a high-volume maker space. Conducted end user research to help identify 110 user stories and prioritize features for Minimum Viable Product (MVP). Facilitated over 40 workshops with 500+ students showcasing desktop rapid prototyping technologies including 3D modeling, 3D printing, and CNC machining. Managed a $20k budget to support project development activities.