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Greetings! My name isCadeatra Harvey

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Red Bull Global Consumer Products Consultant

Client : Red Bull, Alpha Turi
Completion : May 2018
Role : Consumer Products Intern

In April 2018 I was given the opportunity to intern at Red Bull HQ (Salzburg, Austria) with the global e-commerce and consumer products team, as well as AlphaTuri apparel brand. The experience gave me a lot of clarity on the team structure, resources, and processes required to scale and sustain a global platform. The insights from respective teams helped shed light on best practices in digital project management and product development.

What I did.

Consulted in house apparel brand Alpha Turi on attracting new customer segments and leveraging cultural trends consistent with existing brand aesthetic. Collaborated with the lead fashion designer and creative teams to develop new fashion products across men’s clothing and apparel product lines. Contributed ideas to global consumer products development team on human centered approaches to product design and marketing in multicultural global markets.